When you want to get your trade business to the top of Google, you have two main options: pay for it (Google Ads) or earn it (Local SEO). Both work, but they serve very different purposes depending on where your business is at.
What is Local SEO?
Local SEO is the process of optimising your website and Google Business Profile to rank naturally in the search results and map pack. It takes time (usually 3-6 months to see major movement), but once you rank, the clicks are free and highly trusted by consumers.
What are Google Ads?
Google Ads allow you to pay to appear at the very top of the search results immediately. You pay a fee every time someone clicks your ad. It’s fast, but the moment you stop paying, your leads stop completely.
Why Start with Local SEO
For most local tradies, we recommend building your Local SEO foundation first. Why? Because it’s a sustainable asset. If you rely purely on ads, your cost-per-lead will constantly increase as competitors bid against you. Strong SEO provides a baseline of organic enquiries that keeps your business stable.
When to Add Google Ads
Google Ads are perfect when you have a solid website that converts well, and you want to aggressively scale your business or fill a temporary gap in your schedule. They are also useful for highly competitive emergency services (like 24/7 plumbing) where being at the absolute top is critical.
